Hallyu!

How do you hallyu?

Step into the world of Hallyu! The Korean Wave, an exhibition from the Victoria and Albert Museum, London, celebrating one of the most dynamic cultural movements of our time.

From K-pop and K-drama to fashion and beauty, discover how South Korea’s creativity has captured imaginations across the globe.

Explore more than 200 objects including glittering K-pop idol costumes, film props, interactive dance displays and stories of fandoms that reveal how a local cultural movement grew into a worldwide phenomenon.

Whether you’re a long-time fan or new to the wave, this exhibition invites you to experience the history, energy, innovation and influence of hallyu. It’s where culture moves as quickly as the choreography, ideas shine as brightly as the idols and fans converge in a global arena.