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Holden launch

Defining Moments in Australian History

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Holden launch

1948: Australia’s first locally made car, the Holden 48-215, launched

1948: Australia’s first locally made car, the Holden 48-215, launched

The launch of Australia’s first locally made mass-production car was a milestone in Australian manufacturing.

The FX, as it became known, was an immediate success, as was the FJ, launched in 1953.

The Holden transformed suburban Australia, boosted national pride and quickly become a national icon.

More on the Holden launch

She’s a beauty!:

Prime Minister Ben Chifley, on seeing the first Holden roll off the production line at Fishermans Bend, Melbourne, 1948
Black and white photo of Ben Chifley with a Holden car.
Prime Minister Ben Chifley at the launch of the first Holden car at the Fisherman’s Bend factory in Melbourne, 1948. National Archives of Australia: A1200, L84254.

A family car for Australian conditions

From the late 1930s Australian governments were captivated by the idea of a wholly Australian-made car. Many believed a local automobile industry would stimulate employment, improve workforce skills, reduce the country’s dependence on primary industry and make Australia more secure in the event of another war.

In 1944 the federal government invited General Motors, through its Australian subsidiary, to build a family car for Australian conditions.

American and Australian engineers hand-built three test Holden sedans at the General Motors experimental workshop in Detroit, Michigan. In 1946, after months of durability and performance tests, the cars were secretly shipped to the Fishermans Bend plant in Melbourne.

Testing continued, and General Motors-Holden’s engineers and technicians built another two prototypes. These became the definitive model for thousands of Holden vehicles.

The first Holden rolled off the assembly line at Fishermen's Bend on 29 November 1948. Many saw the event as evidence of national maturity, proof that Australia had escaped its pastoral beginnings and embraced the modern industrial age.

A symbol of national success

The Holden 48-215, also known as the FX, was the first car wholly manufactured in Australia – it was economical, sturdy and stylish and was immediately popular with the public.

By 1958, the Holden had captured more than 40 per cent of total car sales in Australia. By 1962 one million had been sold and, despite strong market competition from the Ford Falcon, another million was sold by 1966.

Cars transformed post-war Australia. They enabled suburbs to spread and created new forms of shopping, leisure and work. The Holden came to symbolise personal prosperity and freedom, national success and self-sufficiency. Today, FX and FJ model Holdens are among the most recognisable icons of 1950s Australia.

A blue motor sedan outside a red building.
Holden Prototype Car No. 1. Made in 1946, this is one of three test sedans which became the definitive model for millions of Holden cars. National Museum of Australia. Photo: Dragi Markovic.

Further reading

'Australia's own car' essay by curator Daniel Oakman

Timeline: Holden's history in Australia on the ABC News website

The Holden car in Australia on the Australian Government website

Landmarks: A History of Australia in 33 Places, Daniel Oakman, Martha Sear & Kirsten Wehner (eds), National Museum of Australia Press, Canberra, 2013.

She’s a Beauty!: The Story of the First Holdens, Don Loffler, Wakefield Press, Adelaide, 1998.

The History of Holden Since 1917, Norm Darwin, Gordon & Gotch, Melbourne, 1983.

From our collection

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Holden items in our extensive online collection.
Holden Prototype No.1 car Holden Prototype No.1 car
The definitive model for millions of cars and the sole survivor of three test sedans shipped to Australia.
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Other featured moments from this period

1943: First women elected to Australian Parliament
1945: Australian Government announces postwar immigration drive
1940: HMT Dunera arrives in Australia
1949: Chifley government begins Snowy Mountains Hydro-Electric Scheme
1949: Election of the Menzies government – the longest serving in Australian history
1945: National introduction of sickness and unemployment benefits

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Topics:Industry and workVehicles and transport Places:Victoria Curriculum subjects:Economics and BusinessGeographyHistory School years:Year 2Year 9