You are in site section: Media

Lockwood locks into Outlawed! deal

1 OCTOBER 2003

Lockwood Security Products announces it will be the presenting sponsor of a new travelling National Museum of Australia exhibition exploring legends around the world's outlaws.

Outlawed! The World's Rebels, Revolutionaries and Bushrangers follows the exploits of Australia's bushrangers and the stories of the world's most famous rebels and revolutionaries, from Robin Hood to Jesse James, from Japan's Ishikawa Goemon to Sicily's Salvatore Giuliano.

Lockwood, part of the ASSA ABLOY Group, the world's leading manufacturer and supplier of locking solutions, has signed a comprehensive sponsorship and promotional agreement with the National Museum.

As part of the agreement Lockwood will supply the exhibition locks required by Australia's now stringent gun laws. The company will also run joint promotions including mock stage coach shootouts in Lockwood outlets in Sydney, Melbourne and Canberra throughout November and December.

"There is an exceptional link between our business and this unique exhibition, the first to investigate national outlaw legends from a global perspective," said Geoff Norcott, ASSA ABLOY Vice President and CEO of Lockwood. "Our culture is forged with outlaw legends and Lockwood is delighted to be able to bring this unique touring exhibition to the people of Australia."

Outlawed! explores the fact and fiction surrounding outlaw legends from nine countries. Visitors can immerse themselves in the legendary world of Wild West cowboy saloons and ancient Japanese theatre, then be challenged by the reality of the outlaws' lifestyles and their often violent ends.

"The National Museum differs from traditional museums in many ways and one of these is the way we approach commercial partnerships," said National Museum director Dawn Casey. "We are working closely to maximise the return on this investment for Lockwood. The stories behind Outlawed! are the perfect vehicle to ensure the sponsorship is communicated in a creative way."

Outlawed! is on show at the National Museum in Canberra from 27 November 2003 to 25 April 2004. The exhibition travels to the Melbourne Museum from 10 June to 10 October 2004.

For more information on Outlawed! contact the National Museum's Martin Portus on 02 6208 5351, 0409 916 481 or m.portus@nma.gov.au ; or Lockwood's Ness Huseyin on 03 8574 3722, 0401 770 164 or ness_huseyin@lockwoodsecurity.com.au