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Can of 'Horsielicious'

Can of ‘Horsielicious'
Can of ‘Horsielicious: the racing industry’s retirement plan in a can’, 2014. Donated by the Coalition for the Protection of Racehorses. National Museum of Australia. Photo: Jason McCarthy.

Campaigning for horses

In recent times, campaigners have insisted that people have no justification for making horses suffer by putting them in danger, overly controlling their natural behaviours or working them to their physical limits. 

Activists have fostered public debate about horses being involved in activities such as racing, jumping, rodeo and other high-performance sports.

Many horses bred for the track have only short careers. Since 2008 the Coalition for the Protection of Racehorses has advocated for long-term care for these horses.

In a 2014 campaign, the coalition displayed cans of ‘Horsielicious: the racing industry’s retirement plan in a can’ to raise awareness of the need for a retirement plan to prevent horses being slaughtered for pet food.

Ward Young holding a can of 'Horsielicious'.
Ward Young, Coalition for the Protection of Racehorses communications manager, at the Magic Millions sales and racing event in Brisbane on 9 January 2014. Courtesy: Ward Young.
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