On the land
Innovation has always been at the heart of the Australian wool industry. From the earliest days, pioneers have had to adapt to an unfamiliar environment. It took time to discover that the finest fleeces could be grown on the thin, upland pastures rather than the well-watered coastal strip.
Woolgrowers and scientists continue to work towards greater on-farm efficiency, recognising that controllable factors such as nutrition, genetics and exposure to parasites all affect the quality of a fleece. Today, finer fibres are being produced to suit an increasingly demanding market.