A 1930s poster from the Australian Milk Board, promoting a healthy lifestyle via milk

A brightly coloured illustrated poster from 1939 promoting milk as a health food. The poster depicts a family of four having a picnic. They are dressed in brightly coloured casual clothing from the era, and all sit on a picnic rug. On the ground in front of them is a picnic basket and food. To the right of the family is an illustration that shows a glass jug, tall glass bottle and a drinking glass, all containing milk. To the left of the family are two dairy cows grazing contentedly. Behind the family is a sign that says 'Road to Health'. Behind the sign is a stand of trees. To the left of the family is an oval shape that contains the word 'Milk'. Across the bottom of the poster is written 'Use more - drink more - The Perfect Food'.
Source: State Library of Victoria (H97.252/18).

National Museum of Australia

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