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Two sets of playing cards within a box, featuring the logo of the FJ Holden

Object type
Playing cards

Object number
2006.0012.0007

Description
Two sets of playing cards in a lidded box. Cards display the FJ Holden logo.

Collection name
Jack Heenan collection

Collection statement of significance
The Jack Heenan collection comprises memorabilia, artwork, clothing accessories and industry journals relating to the career of Jack Heenan who worked for General Motors Holden (GMH) from 1935 until his retirement in 1974. He began his career working in forecasting, but later transferred to the sales department. These objects were used by Mr Heenan in his daily working life.

GMH has played an important role in the history of Australian motor transport. The early model Holdens (the FX and FJ) are among the most recognisable cultural artefacts of 1950s and 1960s Australia. Motoring memorabilia illustrates the passionate connection some people feel towards motoring and Holden cars. The creation of marketing symbols as functional and collectible items also demonstrates the nature of Holden's powerful marketing campaigns. This collection of objects also traces the evolution of Australia's motoring history, Holden's own sense of its history and connection to post-war development, and Holden's continuing prominence in the popular imagination.

Date of production
1948 - 1958

Associated organisation
GM Holden Ltd

Date of Event
1953

Materials
Card

Dimensions
Length: 130mm
Width: 98mm
Height: 24mm



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