Green Victa brand lawn mower with a circular central body that holds a blade underneath, and four red, yellow and black rubber tyres. The handle for the lawn mower is adjustable and features a pull cord on one side and a silver switch at the top.
J Bickle collection
The development of suburbanism as part of the 'great Australian Dream' is linked to the period of post-war reconstruction in the 1950s and 1960s and due chiefly to the expansion of Australian manufacturing, low unemployment rates, the baby boom and the removal of rent controls. Suburban houses on quarter-acre blocks typically featured a public front garden and lawn, and a Hills Hoist clothesline and barbeque out the back. The developer of Victa mowers, Mervyn Victor Richardson, used psychology-based marketing which sought to idealize this suburban dream. In 1959, the slogans 'turns grass into lawn' and 'Australia's top selling mower' were introduced, with the Victa mower promoted as an essential ingredient for a relaxing weekend. For male breadwinners, lawn mowing became a weekly ritual, while the Victa Lawnmower is acknowledged as an Australian icon whose status was confirmed by its inclusion in the opening ceremony of the Sydney 2000 Olympic Games.
J B Youngs Pty Ltd
Metal - non specific, Rubber, Plastic - non specific