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Strategic priorities and the corporate plan

The Museum’s Corporate Plan 2015–16 sets out the key activities for the year, aligned with the Museum’s strategic priorities. Each key activity represents a performance criterion, with identified targets to measure the Museum’s performance for the year. Performance criteria and targets are also specified in the Museum’s PBS for 2015–16. The Museum measures its performance against these various criteria using a range of assessment methods, including visitation numbers, visitor surveys and feedback, social media statistics and data collation generated from collection management sources.

The Museum’s results against the performance criteria for 2015–16, and an analysis of their contribution to the achievement of the Museum’s purpose, are reported in Part Two: Performance reports.