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Promoting and marketing the Museum

In accordance with reporting requirements contained in Section 311A of the Commonwealth Electoral Act 1918, the Museum annually reports expenditure on advertising and market research, as summarised in the table below.

Advertising and market research expenditure, 2015–16

FIRMTYPEVALUE
Fairfax Media Limited Media advertising organisation $91,850
The Federal Capital Press of Australia Media advertising organisation $71,250
Inside History Media advertising organisation $14,889
The Mark Agency Media advertising organisation $16,148
Nationwide News Media advertising organisation $17,708
News Corp Australia Media advertising organisation $22,550
Prime Media Group Media advertising organisation $78,473
Silversun Pictures Advertising agency $15,400
Twitter Asia Pacific Media advertising organisation $14,300

Note: In accordance with Section 311A(2) of the Commonwealth Electoral Act 1918, only payments over $12,166 are reported.

A group of people posing for a photograph.
Posing for a selfie: Donny Galella, Amy Hetherington, Posie Graeme-Evans, Reece Mastin, Nipuni Wijewickrema and Steve Moneghetti at the launch of Australia Day Your Way 2016, in the Museum’s Main Hall.