The Museum's exhibitions, programs and services aim to achieve the outcome of encouraging awareness and understanding of Australia's history and culture. Research, scholarship and the highest standards of historical accuracy underpin all the Museum's exhibitions and programs, and the Museum draws on high-level educational, interpretation and communication techniques to cater for its diverse audiences, who all have different learning styles, needs and interests.
Output group 1.2 in the Museum's Portfolio Budget Statement (PBS) specifies performance measures for visitor numbers, visits to the Museum's website, and satisfaction levels for visitors and school groups. This year, the Museum again met or exceeded the measures, as the following table shows.
Performance summary, measured against PBS
| Performance indicators | Achievements |
| QUALITY 85% of all visitors satisfied or better |
94% of visitors recorded they were satisfied or very satisfied with their visit |
| 80% of school visits satisfied that schools programs met core curriculum requirements | 98% of schools visiting the Museum were satisfied that the schools programs met their core curriculum requirements |
| QUANTITY 650,000 visitors or users of programs |
1,007,856 visitors or users of programs |
| 500,000 unique visits to the Museum's website | 1,521,926 unique visits to the website |
| PRICE $36.539m ($31.77 per visitor/user) |
$40.351m ($15.95 per visitor/user) |
