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Appendix 13 - Advertising and market research expenditure

Name of organisation

Summary description

Expenditure (including GST)

Advertising agencies

Jack Watts Currie

Creative services including development copywriting, brand management, graphic design, production and printing

$273,772.18

The Couch Design Studio

$531,143.12

Young and Rubicam Canberra

$94,786.90

Swell Design

$9,902.00

Market research organisations

Newspoll

$36,304.00

Colmar Brunton Social Research

$49,711.82

Media advertising organisations

TMP

General advertising for the Museum and for exhibitions

$645,380.34

Prime

Media partner for brand awareness and exhibitions

$139,986.00

Total

$1,780,986.36