You are in site section:
About us
Appendix 13 - Advertising and market research expenditure July 2004 - June 2005
- Home
- Copyright information
- Chairman's letter of transmittal
- Part one: Executive summary
- Part two: Performance reports
- Part three: Accountability and management
- Part four: Audited financial statements
-
Part five: Appendices
- Appendix 1 - Council and committees of the National Museum of Australia
- Appendix 2 - Functions and powers of the National Museum of Australia
- Appendix 3 (page 1 of 3) - National Historical Collection
- Appendix 3 (page 2 of 3) - National Historical Collection
- Appendix 3 (page 3 of 3) - National Historical Collection
- Appendix 4 (page 1 of 3) - Inward loans
- Appendix 4 (page 2 of 3) - Inward loans
- Appendix 4 (page 3 of 3) - Inward loans
- Appendix 5 - Outward Loans 2004-2005
- Appendix 6 (page 1 of 3) - Conferences, forums, seminars and lectures conducted by the National Museum of Australia July 2004 - June 2005
- Appendix 6 (page 2 of 3) - Conferences, forums, seminars and lectures conducted by the National Museum of Australia July 2004 - June 2005
- Appendix 6 (page 3 of 3) - Conferences, forums, seminars and lectures conducted by the National Museum of Australia July 2004 - June 2005
- Appendix 7 - Australian Research Council Linkage Grants
- Appendix 8 (page 1 of 2) - Professional Activities
- Appendix 8 (page 2 of 2) - Professional Activities
- Appendix 9 - Environmental performance and ecologically sustainable development
- Appendix 10 - Freedom of information
- Appendix 11 - National Museum of Australia Client Service Charter
- Appendix 12 - Disability strategies
- Appendix 13 - Advertising and market research expenditure July 2004 - June 2005
- Appendix 14 - List of sponsors and others who supported the National Museum of Australia July 2004 - June 2005
- Appendix 15 - Contact points
- Multimedia
- Annual Report PDF
Name of organisation |
Summary description |
Expenditure(including GST) |
|---|---|---|
| Advertising agencies | ||
| Zoo | Creative services including development copywriting, brand management, graphic design, production and printing | $59,749.42 |
| Jack Watts Currie | $194,027.03 | |
| The Couch Design Studio |
$151,956.36 | |
| Young and Rubicam Canberra | $65,817.40 | |
| Swell Design | $5,106.56 | |
| Market research organisations | ||
| Newspoll | An annual telephone based survey which measures awareness and perceptions of the Museum | $15,525.40 |
| Colmar Brunton Social Research | Market research on the Museum's audience and awareness of the Museum's brand | $115,095.99 |
| Media advertising organisations | ||
| TMP | General advertising for the Museum and for exhibitions | $628,915.40 |
| Prime | Media partner for brand awareness, Tourism Awards winning campaign and exhibitions | $143,108.90 |
| Cody | $10,450.00 | |
| Total | $1,389,752.46 | |
