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Appendix 13 - Advertising and market research expenditure July 2004 - June 2005

Name of organisation
Summary description
Expenditure(including GST)
Advertising agencies
Zoo Creative services including development copywriting, brand management, graphic design, production and printing $59,749.42
Jack Watts Currie $194,027.03
The Couch Design Studio
$151,956.36
Young and Rubicam Canberra $65,817.40
Swell Design $5,106.56
Market research organisations
Newspoll An annual telephone based survey which measures awareness and perceptions of the Museum $15,525.40
Colmar Brunton Social Research Market research on the Museum's audience and awareness of the Museum's brand $115,095.99
Media advertising organisations
TMP General advertising for the Museum and for exhibitions $628,915.40
Prime Media partner for brand awareness, Tourism Awards winning campaign and exhibitions $143,108.90
Cody $10,450.00
Total $1,389,752.46