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Appendix 13: Advertising and Market Research expenditure July 2003 - June 2004

The particulars of payments of $1500 or more that the Museum paid to advertising, market research, polling, direct mail, and media advertising organisations in 2003-2004 are detailed below. All amounts include the GST and have been rounded to the nearest dollar.

NAME OF ORGANISATION SUMMARY DESCRIPTION EXPENDITURE
Advertising agencies
ZOO Creative services including development copywriting, brand management, graphic design, production and printing $177,632
Jack Watts Currie $224,863
The Couch Design
$88,079
Market research organisations
Colmar Brunton Social Research Market research for exhibitions, including creative concepts
$23,231
Media advertising organisations
Media Measures Pty Ltd Summary of media coverage October 2002 - October 2003 $12,100
Universal McCann Placement of advertising for exhibitions and general Museum placements $156,578
TMP $247,743
Prime Media partners for brand awareness launch and exhibitions $233,063
Cody $165,871
Buspak $164,560
Total $1,493,720