Appendix 15
Advertising and market research
The particulars of payments of $1500 or more that the Museum paid to advertising, market research, polling, direct mail, and media advertising organisations in 2002-2003 are detailed below. All amounts include the GST and have been rounded to the nearest dollar.
Name of Organisation |
Summary Description |
Expenditure |
|
Advertising Agencies |
|||
|
ZOO |
Creative services including development copywriting, brand management, graphic design and production and printing | $99,627 | |
| Jack Watts Currie |
$353,926 |
||
Market research organisation |
|||
| Environmetrics Pty Ltd | Front-end evaluation, using focus groups in Canberra and Melbourne, of the proposed Beauty exhibition |
$19,910 | |
| Colmar Brunton Social Research | Market research for brand awareness and exhibitions, including creative concepts |
$82,397 | |
| Paul Keogh Consulting | Web marketing analysis |
$16,000 |
|
Media Advertising organisations |
|||
| Media Measures Pty Ltd |
Summary of media coverage September 2001-October 2002 |
$7,150 | |
| Starcom | Placement of advertising for exhibition campaigns and general Museum placements | $141,060 | |
| Universal McCann |
As above | $177,754 | |
| Cody | Media partners for brand awareness launch |
$109,505 | |
| Buspak | As above | $149,120 |
|
Total |
$1,156,449 |
||
