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Tourism Development Coordinator

Position title
Tourism Development Coordinator

Tourism Development Unit

APS Level 4

Immediate supervisor
Head of Tourism Development EL1

Non-ongoing for 12 months, Full-time

Canberra ACT

Application close date
11.00pm, Thursday 29 June 2017

Position contact
Karen Dempster - 02 6208 5145

If you are deaf, hearing or speech impaired, you can contact us through the National Relay Service, TTY call 133 677, Speak and Listen 1300 555 727.

The Museum

The National Museum of Australia is a place that celebrates our people and our culture of storytelling. It is a place to explore our relationships to each other, to the places we live, and to the objects and events in our past. The Museum is the place where we come together to share stories of our unique and distinctive nation, to be part of a national conversation. Come and join the conversation. Be part of the story. Our story.

Information about our collections, galleries, research, temporary exhibitions and public programs, as well as corporate documents including annual reports, strategic plans and visitor research is available on our website at Applicants are encouraged to review this information as part of their application preparation.

Working environment and remuneration

The Museum offers:

  • creative and diverse work
  • a flexible and family friendly working environment
  • results that you can see and from which you can have immediate job satisfaction.

Annual salary of between $63,145 and $67,502 plus superannuation. Employment conditions are covered by the The National Museum of Australia Enterprise Agreement 2017-2020. Other arrangements may be negotiated under an Individual Flexibility Agreement.

Responsibilities of the section

The Tourism Development section works across and with the existing business units of the Museum to further the Museum’s interests in domestic and international tourism. While located in the Development and Visitor Services division, its remit is agency wide.

The Tourism Development Unit activities are broad ranging, seeking to improve the Museum’s share of tourism by developing new engagement strategies, markets, products and services. It is also responsible for developing and maintaining distribution networks and strong relationships with relevant industry sectors in the ACT, Australia and overseas.

Responsibilities of the position

  • Assist in the development, implementation and evaluation of national and international tourism marketing strategies that promote education, leisure and Meetings, Incentive, Conference and Events (MICE) tourism.
  • Assist with national and international promotion – stakeholder management, wholesale program, partnership/advertising opportunities
  • Undertake direct sales activities to support the Museum and its programs and exhibitions
  • Develop and implement ongoing Hotel/Tour packaging and wholesaling (incl. launches and industry information)
  • Manage Trade Show participation - administration, preparation, attendance and follow up.
  • Manage the online travel agent sites – contracting of product and sales evaluation
  • Manage the coordination of tourism and tourism media familiarisations
  • Be the first point of contact for the day to day tourism industry
  • Manage tourism databases and invitation lists
  • Assist with managing tourism partnerships
  • Coordinate and publish ongoing communications with tourism trade via e-communications
  • Monitor and update tourism content for internal and external websites
  • Provide administrative and research support, assisting with budget processes, and monitoring sales activities.

Selection criteria

Applicants must respond to each of the following selection criteria in their application:

Applicants must respond to each of the following selection criteria in their application:

  1. Demonstrated commercial and/or tourism based knowledge and experience.

  2. Experience in developing new markets and market-ready products that increase market share.

  3. Demonstrated analytical skills with the ability to conceptualise, analyse and report on business development results and audience research.

  4. Highly developed verbal and written communication, negotiation and presentation skills, with the ability to effectively represent the Museum in a range of formal and informal contexts.

  5. Effective organisational skills with the ability to track budgets, prioritise projects, working to a high degree of accuracy, under pressure, and with limited supervision.

  6. Knowledge and understanding of the principles and practices of Workplace Health and Safety, and the ability to apply them to work practices


Tertiary qualifications in marketing, communications or a related field, and experience in a cultural institution, would be an advantage.

Applications should include contact details for two referees.


To be eligible to apply for this vacancy, applicants must:

- be an Australian Citizen;

- undergo a number of pre-employment checks, which includes a police records check.

Further enquiries

If you have any questions regarding this position please contact Karen Dempster, Head of Tourism Development on 02 6208 5145 or email


Applicants are encouraged to apply online.

If you have trouble registering and completeing application, please email your application to

Preferred titling of attachments is 'Name - Application' and 'Name - Resume'