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National Museum of Australia visitor demographics in 2007-2008

Base: 1, 200 exit interviews conducted in September and October 2007 and January, March, April and May 2008.

Sex

Male 48%
Female 52%

Age groups

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15 and under 1%
16-17 years 1%
18-19 years 2%
20-24 years 6%
25-29 years 6%
30-34 years 7%
35-39 years 11%
40-44 years 10%
45-49 years 9%
50-54 years 10%
55-59 years 11%
60-64 years 10%
65-69 years 8%
Over 70 8%

Age groups as a graph

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Graph indicating visitor age groups
Note: many young people visit the National Museum of Australia in school groups or with their families, but for practical or ethical reasons they are not interviewed.

Where they usually live

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Canberra 35%
Other Australia 55%

Overseas

10%

Origin of 'other Australian' visitors

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New South Wales 54%
Victoria 16%
Queensland 16%
South Australia 8%
Western Australia 3%
Tasmania 2%
Northern Territory 1%

How they visited

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Alone 10%
With a partner or spouse 30%
In a family group 44%
With adult friends 12%
With a tour group 4%

Ages of children accompanying family groups

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(to the nearest whole year)

Under 6 months 23%
1 4%
2 3%
3 6%
4 5%
5 4%
6 7%
7 8%
8 6%
9 5%
10 8%
11 7%
12 4%
13 5%
14 3%
15 2%

Employment status

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In paid employment 65%

Not in paid employment

35%

Occupation

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Technicians, trades, machinery operators 17%
Clerical, sales, community workers 22%
Professional or management 57%

Other

4%

Status if not in paid work

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Looking for work 2%
Home duties 9%
Student 10%
Retired 74%
On holiday/traveller 2%
Invalid pensioner 1%
Other 2%

Highest level of education attained

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Primary School 3%
High School 27%
Certificate 19%
Diploma 10%
University Degree 18%
Graduate Diploma 6%
Postgraduate Degree 17%

Household income

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Under $25,000 6%
$25,000-49,999 9%
$50,000-74,999 17%
$75,000-99,999 17%
100,000-149,999 15%
$150,000-199,999 6%
$200,000 and over 4%
Prefer not to say 14%
Don't know/not applicable 12%


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