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The National Museum is interested in studying particular age groups and other audience segments to find out how they relate to museums in general and the National Museum in particular.
Three recent audience research projects, carried out in partnership with the Australian Museum, Sydney, focused on different audiences.
The 2002 report on older Australians, Energised, engaged, everywhere: Older Australians and museums is now out of print but the full text is available on the Australian Museum website.
The 2004 study of family visitors, Knowledge quest: Australian families visit museums is available free of charge from:
Susan Tonkin
Manager, Evaluation and Visitor Research
Tel +61 2 6208 5120
Email s.tonkin@nma.gov.au
The 2005 study of visitors with a disability, Many voices making choices: Museum audiences with disabilities is available free of charge from:
Susan Tonkin
Manager, Evaluation and Visitor Research
Tel +61 2 6208 5120
Email s.tonkin@nma.gov.au
The full text is also available on the
Australian Museum website.
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