Skip to content

We are still testing our new website. Let us know what you think.

  • Open today 9am–5pm
  • Free general admission

TAKE THE LEAD!

The Museum takes the lead role in researching, documenting, and expressing the nation’s history. We are committed to organisational excellence, and innovative and contemporary approaches that draw public attention to our work.

OUTCOMES
Strategic Plan
FY 2014–2018

ACTIVITY

PERFORMANCE CRITERIA

18/1919/2020/21
Lead public discussion about ideas that matter in Australian life Deliver integrated programming in association with public programs, major exhibitions and research TEST TEXT

TEST TEXT
Y Y Y
Prepare the Museum for a world that is ‘living digitally’ Deliver online experiences Measure
By 2020–21, increase the number of visitor engagement counts to over 2.5 million online experience


Target 2017–18 (PBS)
1.9 million online experiences

Y Y Y
Develop new digital interactives or multimedia products Measure
Number of new digital interactives or multimedia products in the reporting period


Target 2017–18
Three new digital interactives or multimedia products

Y Y Y
Implement Digital Strategy 2016–2020 Measure
Progress against the Digital Strategy 2016–2020


Target 2017–18
Delivery of Year 2 objectives

Y Y N
Connect with academic, social, commercial, physical and online communities Participate in collaborative research or development projects, including Australian Research Council partnerships Measure
Delivery in accordance with project plans and partnership agreements


Target 2017–18
Key milestones during the reporting period achieved

Y Y Y
Establish meaningful and long-lived local, national and international relationships Key partnerships in place to support the Museum’s programs Measure
Maintain local, national and international partnerships across a range of Museum programs and activities


Target 2017–18
All agreed deliverables during the reporting period are met

Y Y Y
Implement International Strategy 2017–2021 Measure
By 2021, three new partnerships with leading international institutions


Target 2017–18
Progress exhibition exchange in partnership with National Museum of China

Y Y Y
Implement Tourism Development Strategy 2017–2021 Measure
Progress against the Tourism Development Strategy 2017–2021
Target 2017–18
Delivery of Year 1 objectives
Y Y Y

CHERISH OUR STORIES

The Museum’s collection is a rich resource for explaining the forces that have formed modern Australia. We affirm the value and diversity of the nation’s history and experience through our work as storytellers and custodians.

OUTCOMES
Strategic Plan
FY 2014–18

ACTIVITY

PERFORMANCE CRITERIA

18/1919/2020/21
Bring the stories of Australia to life through innovative exhibitions and programs Visitation to permanent exhibitions Measure
By 2020–21, increase the annual number of visits to permanent exhibitions to over 545,000


Target 2017–18 (PBS)
455,000 visits to permanent exhibitions

Y Y Y
Visitation to special exhibitions Measure
By 2020–21, increase the annual number of visits to special exhibitions to over 259,000


Target 2017–18 (PBS)
233,000 visits to special exhibitions

Y Y Y
Visitation to travelling exhibitions Measure
By 2020–21, increase the annual number of visits to travelling exhibitions to over 250,000


Target 2017–18 (PBS)
220,000 visits to travelling exhibitions

Y Y Y
Ensure our collections are safe and accessible, physically and digitally, for all time Implement Legacy Collection Project to reduce accessioning backlog Measure
By 2020–21, complete and evaluate Legacy Collection Project


Target 2017–18
Legacy Collection Project plan: Year 1 milestones met

Y Y Y

Acquire significant objects for inclusion in the National Historical Collection

Measure
Achieve target for number of new acquisitions in each reporting period


Target 2017–18 (PBS)
Up to 650 new collection acquisitions

Y Y Y
Maintain and store National Historical Collection in accordance with appropriate museum standards Measure
Achieve target for percentage of collection stored within appropriate museum standards


Target 2017–18 (PBS)
80% of National Historical Collection stored in accordance with appropriate museum standards

Y Y Y

Measure
Implementation of Strategic Property Plan to enhance collection storage and access

Target 2017–18
Improve storage and access facilities for two functional areas

Y Y Y
Develop the best ideas, research, and scholarship to underpin our programs Undertake scholarly research and provide subject-matter expertise to a range of Museum projects and activities Measure
Production of research pieces for publication and/or presentation as conferences and seminars


Target 2017–18
Research Centre Plan 2016–18: Year 2 milestones met

Y Y Y
Lead or participate in collaborative research projects that support core themes of the Research Centre Measure
Number of partnerships in place that support core themes of the Research Centre


Target 2017–18
Three partnerships in place that support core themes of the Research Centre

Y Y Y
Create online collections information and access to enhance public engagement Develop and maintain the Museum’s online collections facility with a collections search function that promotes public participation Measure
Progress against the Collections Online project plan


Target 2017–18
Key milestones during the reporting period achieved

Y Y Y
Measure
Percentage of total collection available to the public online


Target 2017–18 (PBS)
51% of the Museum’s collection available online via a collections search function

Y Y Y

LISTEN AND ACT

The Museum puts audiences and visitors at the centre of all its work. We commit to ongoing ‘two-way’ engagement with communities of interest outside our walls, and value their role, expertise, and interest in our success.

OUTCOMES
Strategic Plan
FY 2014–18
ACTIVITY PERFORMANCE CRITERIA18/1919/2020/21
Create participatory programs to engage people in meaningful dialogue Produce a range of resources, programs and activities as part of the Defining Moments in Australian History project Measure
By 2020–2021, Defining Moments in Australia History project plan 2018–2021 completed


Target 2017–18
Review first three years of Defining Moments in Australian History project, and develop forward plan for 2018–2021

Y Y Y
Deliver dynamic and curriculum-linked school programs to primary, secondary and tertiary students Measure
By 2020–2021, increase the annual number of student engagements with education programs to over 95,000


Target 2017–18 (PBS)
Over 92,000 education program interactions

Y Y Y
Deliver tailored public and outreach programs for access, adults, families and children Measure
By 2020–2021, increase the annual number of visitor engagements with tailored public programs to over 123,000


Target 2017–18 (PBS)
Over 112,000 public program interactions

Y Y Y
Build relationships and engage with communities of interest related to our programs Continue to expand the Museum’s membership base through Friends and donor programs Measure
Increase the Museum’s Friends membership base


Target 2017–18
Increase in number of Friends memberships; and a minimum 50% renewal rate

Y Y Y
Measure
Development and implementation of Affinity program to build loyalty, membership and support base


Target 2017–18
Ensure Affinity Program is incorporated into CRM rollout

Y Y Y
Measure
Development and implementation of a Museum Bequest Program


Target 2017–18
Launch the Museum’s Bequest Program

Y Y Y
Act as a cultural hub to connect relevant community groups and interests Conduct the Museum’s Repatriation Program to advise and assist Indigenous communities and program partners regarding repatriation of ancestral remains Measure
Progress against the Repatriation Program plan 2017–2020


Target 2017–18
Repatriation Program plan 2017–2020: Year 1 milestones met

Y Y N
Empower staff to promote our professional expertise to external interests Engage with external communities of interest to promote capacity-building and knowledge-sharing Measure
Development of partnerships and provision of expert services


Target 2017–18
Key partnership milestones in the reporting period achieved

Advisory services scoped and delivered case by case

Y Y Y
Evaluate Encounters Indigenous Cultural Workers Scholarships pilot program Measure
Progress towards development of a sustainable funding model for program


Target 2017–18
Establishment of endowed fund

Y Y Y

SEE US FIRST

The Museum’s creative form and stunning lakeside site make it a ‘must see’ Canberra destination. We invest in our contemporary architecture and creative exhibitions and programs to deliver unique, distinctive experiences for our visitors.

OUTCOMES
Strategic Plan
FY 2014–18
ACTIVITY PERFORMANCE CRITERIA18/1919/2020/21
Create internal and external experiences at Acton that attract and involve audiences Deliver a vibrant and engaging calendar of exhibitions, programs and events Measure
By 2020–2021, increase the annual number of visitor engagements to over 3.7 million


Target 2017–18 (PBS)
Over 3.1 million visitor engagements

Y Y Y
Commence redevelopment program of permanent galleries Measure
Progress against permanent gallery redevelopment program plan


Target 2017–18
Key milestones during the reporting period achieved

Y Y Y
Deliver Main Hall redevelopment project Measure
Progress against Main Hall redevelopment project plan


Target 2017–18
Main Hall redevelopment completed

N N N
Produce Master Plan for future development of Museum and shared vision for Acton Peninsula Measure
Engagement with Museum’s partner institutions on the Acton Peninsula and West Basin for launch and implementation of plan


Target 2017–18
Launch Museum Master Plan 2017–2030

Y Y Y
Develop community and recreational places inside and outside the Museum building Develop concept for new space: Discovery@NMA Measure
Progress against the Discovery@NMA Project plan


Target 2017–18
Key milestones during the reporting period achieved

Y Y Y
Commence Forecourt Redevelopment project Measure
Progress against the Forecourt Redevelopment project plan


Target 2017–18
Construction works commenced for Forecourt Redevelopment

Y N N
Establish programs that connect the Museum and its site to Canberra’s city centre Active participation in the implementation of the ACT Peninsula Precinct Draft Structure Plan Measure
Progress of project against project milestones agreed with Peninsula Partners


Target 2017–18
Key milestones during the reporting period achieved

Y Y Y
Strengthen relationships with AIATSIS, ANU, National Film and Sound Archive (NFSA) Deliver joint programming and activities with key institutional partners Measure
Agreements maintained or initiated with key institutional partners, and joint programming delivered


Target 2017–18
One new partnership agreement in place during the reporting period

Y Y Y

WORK SMARTER

A creative culture that seeks to exploit future opportunities requires efficient organisations and processes. We are focused on maximising the potential of our people, assets, and financial resources to deliver the best possible outcomes.

OUTCOMES
Strategic Plan
FY 2014–18
ACTIVITY PERFORMANCE CRITERIA18/1919/2020/21
Streamline business processes and systems to achieve organisational efficiency Develop the Cultural and Corporate Shared Services Centre (CCSSC) initiative to create a collaborative partnership between participating agencies, to deliver corporate and business systems more effectively Measure
Capacity of the CCSSC expanded to provide corporate and business systems to a number of participating agencies


Target 2017–18
Establishment phase complete and at least one new participating agency on-board

Y Y Y
Implement Customer Relationship Management (CRM) to optimise benefits of visitor information Measure
Progress against the Customer Relationship Manager (CRM) implementation plan


Target 2017–18
Launch the new CRM

Y Y Y
Establish evaluation, benchmarking, and evidence-based decision-making to plan and manage performance Embed business planning principles into all aspects of Museum management Measure
Quarterly reporting on progress against Corporate Plan targets


Target 2017–18
Progress against Museum business plans integrated into quarterly reporting process

Y Y Y
Conduct audience research and evaluation activities Measure
Development of audience research and evaluation program


Target 2017–18
Audience research and evaluation plans developed for key programs and projects prior to implementation

Y Y Y
Develop staff flexibility, agility and resilience to deal with future challenges Implement training and development programs Measure
Staff satisfaction with training and development measured through staff surveys and APS State of the Service outcomes


Target 2017–18
Improved levels of employee engagement and satisfaction with learning and development opportunities

Y Y Y
Measure
Training and development opportunities available to all staff


Target 2017–18
Increased percentage of staff completion of Learnhub online modules

Y Y Y
Increase own-source revenue and manage our financial resources sustainably Integrate growth and engagement initiatives to contribute to an overall increase of own-source revenue Measure
By 2020–2021, revenue from sources other than appropriation trending no less than 15% of all gross operating revenues


Target 2017–18
Revenue from sources other than appropriation to reach 14% of all gross operating revenues

Y Y Y
Create a safe, open and collaborative environment that is a pleasure to work in Maintain Workplace Consultative Committee, Workplace Health and Safety Committee and Diversity Committees and encourage staff participation and involvement Measure
Prescribed number of committee meetings held with staff input and participation from across the Museum


Target 2017–18
Required number of meetings held during the reporting period, with satisfactory level of staff representation on all committees

Y Y Y
Return to Top