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The Museum's exhibitions, programs and services aim to achieve the outcome of encouraging awareness and understanding of Australia's history and culture. Research, scholarship and the highest standards of historical accuracy underpin all the Museum's exhibitions and programs, and the Museum draws on high-level educational, interpretation and communication techniques to cater for its diverse audiences, who all have different learning styles, needs and interests.

Output group 1.2 in the Museum's Portfolio Budget Statement (PBS) specifies performance measures for visitor numbers, including visits to the Museum's website, and satisfaction levels for visitors and school groups. This year, the Museum again met or exceeded the measures for this output. The dramatic increase in visitors and users of programs is attributable to the exponential increase in web visitation.

Performance summary, measured against PBS

Performance indicators


80% of school visits that meet core curriculum requirements

85% of visitors satisfied with the exhibitions, programs and services ACTUAL: 95%
75% of visitors and users who indicate the Museum's exhibitions and public programs contributed to a new or different awareness or perspective on Australia's history or cultures ACTUAL: 75%
2,300,000 visitors, users of programs and web visits*
* The target for 2008–09 as recorded in the Portfolio Budget Statement was erroneously noted as 1,150,000.
ACTUAL: 3,474,500